Marketing Content Creator (TikTok)

Company: Buyers Perfection Asia Sdn. Bhd.

Brands: FitExperte | VetraXX

Department: Brand & Growth Division

Employment Type: Full-Time

Location: Puchong, Selangor

Salary: RM2,700 – RM4,800 per month

Job Purpose

Position Summary We are looking for a dynamic, creative, and data-driven Content Creator & Video Talent who can transform our brand stories into engaging short videos that attract followers, build trust, and drive sales conversion.

You are not just producing videos — you are building the brand’s growth flywheel on TikTok and beyond. Your content will inspire, entertain, and convert — making our brands FitExperte and VetraXX recognizable, relatable, and irresistible.

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field.

• Minimum 2 years of experience in TikTok or short-form video content creation.

• Proficient in video editing tools such as CapCut, Adobe Premiere Pro, or equivalent.

• Deep understanding of TikTok algorithms, trends, and storytelling.

• Strong creative direction and confidence in front of the camera.

• Able to plan, shoot, and edit content independently.

• Excellent communication skills in English and Bahasa Malaysia (Mandarin is a plus).

• Passion for fitness or sports is an added advantage.

Responsibilities

• Short-Form Video Creation & On-Camera Performance Plan, script, shoot, and edit high-quality TikTok videos for our key product categories: Fitness Equipment, Pickleball Gear, and Activewear.

• Appear confidently on-camera for TikTok, Shopee Live, and other brand content.

• Collaborate with KOLs and influencers to co-create authentic, high-engagement videos.

Deliverables

• Product SKU Level: Minimum 6 videos per SKU.

• Brand/Category Level: Minimum 20 videos per month.

• Content Strategy & Trend Integration Develop content calendars aligned with product launches, campaigns, and seasonal events.

• Identify and test viral video formats, trends, and sounds to maximize reach.

• Integrate all video efforts into the Brand Flywheel Growth System to ensure every video drives traffic, trust, and conversion.

• Brand Engagement & Community Building Create content that encourages interaction and community participation.

• Monitor comments, trends, and analytics to continuously improve future content.

• Engage actively with the TikTok community through comments, duets, and reposts to strengthen brand presence.

• Visual Consistency & Cross-Team Collaboration Work with designers and the marketing team to maintain brand-consistent visuals.

• Ensure every video visually and emotionally aligns with brand identity and tone.

Benefits

• EPF & SOCSO Contributions

• Annual & Medical Leave

• Opportunities for Career Growth within the Brand & Marketing Division

• Supportive, creative, and fast-growing work environment

• Access to exclusive fitness and pickleball brand events

Kindly register your interest in our organization by submitting your CV to Corporate.bpa@gmail.com or +60108128368